# 소매 시장의 기업 이동성 > Enterprise Mobility in Retail Market Size, Share and Research Report By Device (Smartphones, Laptops, Tablets, and Other Devices) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Industry Forecast Till 2035 - **Forecast Period:** 2026-2035 - **CAGR:** 24.2% - **2025:** USD 31.4 Billion - **2035:** USD 274.3 Billion - **Key Players:** Zebra Technologies, Apple, Honeywell, Samsung Electronics, Microsoft, IBM, SAP SE, Cisco Systems **Report ID:** MRFR/ICT/33866-HCR · **Pages:** 100 · **Author:** Aarti Dhapte · **Last Updated:** October 24, 2026 **URL:** https://www.marketresearchfuture.com/reports/enterprise-mobility-in-retail-market-35756 --- ## Market Summary ## Enterprise Mobility in Retail Market Summary The global Enterprise Mobility In Retail Market was valued at USD 31.4 billion in 2025 and is projected to reach USD 39.0 billion in 2026, rising to USD 274.3 billion by 2035 at a CAGR of 24.2% over 2026–2035. Two catalysts anchor the near-term trajectory. [Microsoft](https://www.microsoft.com/en-us/licensing/product-licensing/enterprise-mobility-security) ended support for Windows 10 on 14 October 2025, forcing a refresh of store laptops, back-office PCs and Windows-based handhelds [1]. At the same time, the PCI DSS v4.0 requirements that became mandatory on 31 March 2025 are pushing retailers toward centrally managed, hardened checkout and payment devices [2]. Retail is replacing single-purpose legacy hardware — Windows Embedded Handheld scanners, tethered registers, clipboards and two-way radios — with Android enterprise devices, rugged-cased smartphones and cloud-managed apps that combine scanning, messaging, payments and task management on one screen. Walmart's program to equip roughly 740,000 US associates with Samsung devices demonstrated the scale economics of this model [3]. Zebra Technologies, the largest specialist supplier, reported 2024 net sales of about USD 5.0 billion, with mobile computing as its largest product line [4]. North America holds the largest position with a 38.4% share in 2025 and is also the fastest-expanding region, supported by big-box chains and grocers standardizing on one-device-per-associate programs. Europe ranks second, generating USD 8.2 billion as grocers digitize store work under tight labour markets, while Asia-Pacific scales on smartphone-first commerce and real-time payments. Over the forecast horizon, spending will tilt steadily from hardware toward [software](https://www.marketresearchfuture.com/reports/software-market-11924), AI assistants and managed services. ## Key Report Takeaways ### • By Device - Smartphones account for 41.8% of Enterprise Mobility In Retail Market revenue in 2025, as retailers issue rugged-cased Android phones for scanning, communication and clienteling. - Tablets are the fastest-growing device category at a 26.8% CAGR, driven by assisted selling and line-busting checkout. - Laptops generated USD 5.7 billion in 2025, anchored by store-manager and back-office refreshes tied to Windows 10 end of support. ### • By Region - North America leads the Enterprise Mobility In Retail Market with a 38.4% share in 2025. - Asia-Pacific is expanding at a 23.6% CAGR, with India and ASEAN setting the pace. - Europe represents USD 8.2 billion, with Germany and the United Kingdom as the largest national markets. ## Market Size and Forecast (2021–2035) Market Research Future sized the Enterprise Mobility In Retail Market through a bottom-up model of retail-bound device shipments by category, multiplied by weighted average selling prices and layered with device-management software, mobile applications and [managed services](https://www.marketresearchfuture.com/reports/managed-services-market-2424) revenue. Results were cross-checked top-down against retailer IT capital expenditure disclosures, vendor annual reports and primary interviews with retail CIOs, store operations leaders and channel partners across all five regions. ## Market Drivers ### Enhanced Customer Engagement The Enterprise Mobility in Retail Market is witnessing a notable shift towards enhanced customer engagement strategies. Retailers are increasingly leveraging [mobile applications](https://www.marketresearchfuture.com/reports/mobile-application-market-4497) to create personalized shopping experiences. This trend is supported by data indicating that 70% of consumers prefer to engage with brands through mobile devices. By utilizing mobile platforms, retailers can offer tailored promotions, loyalty programs, and real-time customer support, thereby fostering a deeper connection with their clientele. Furthermore, the integration of mobile technologies allows retailers to gather valuable insights into consumer behavior, enabling them to refine their marketing strategies. As a result, the emphasis on customer engagement through mobile solutions is likely to drive growth in the Enterprise Mobility in Retail Market. ### Adoption of Cloud-Based Solutions ### Focus on Enhanced Security Measures ### Operational Efficiency and Cost Reduction ### Rise of E-commerce and Omnichannel Strategies ## Restraints ## Restraints Impact Analysis The negative impact percentages below are directional estimates of how much each restraint suppresses growth. As with drivers, they are not additive and should not be subtracted from the headline CAGR, since several restraints weaken over time as standards, pricing and infrastructure improve across the Enterprise Mobility In Retail Market. | Restraint | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref | | --- | --- | --- | --- | --- | | Device and data security exposure | ~−2.4% | Global | Short-term (≤2 yr) | [10][21] | | High total cost of ownership and capex cycles | ~−1.9% | Global | Medium-term (2–4 yr) | [4] | | Associate turnover and training burden | ~−1.3% | North America, Europe | Medium-term (2–4 yr) | [5] | | Fragmented data privacy regulation | ~−1.1% | Europe, Asia-Pacific | Long-term (≥4 yr) | [11] | | Connectivity gaps in emerging markets | ~−1.5% | South America, Middle East & Africa, South Asia | Long-term (≥4 yr) | [12] | ### Device and Data Security Exposure [IBM](https://www.ibm.com/industries/retail)'s 2024 study put the global average cost of a data breach at USD 4.88 million [10]. Every associate device is a potential entry point to payment, customer and inventory systems, so security reviews lengthen buying cycles across the Enterprise Mobility In Retail Market. The EU Cyber Resilience Act, which entered into force in December 2024, adds vulnerability-handling obligations for connected products sold in Europe [21]. ### High Total Cost of Ownership Rugged [mobile computers](https://www.marketresearchfuture.com/reports/mobile-computer-market-40936) often cost several times more than consumer phones, and retailers must also fund accessories, device management licences and repairs. Capex discipline bites hard in downturns: Zebra's net sales fell about 20% in 2023 as retail and distribution customers paused device purchases [4]. Smaller chains frequently delay refreshes, extending aging fleets well beyond vendor support windows. ### Associate Turnover and Training Burden Retail trade records some of the highest quit rates in the US economy, running around 3% of employees per month in recent Bureau of Labor Statistics data [5]. High churn means constant onboarding, device provisioning and app training. When new hires leave within months, retailers see weaker returns on mobility programs and hesitate to add more complex applications. ### Fragmented Data Privacy Regulation Location analytics, clienteling and workforce monitoring all process personal data. GDPR fines can reach 4% of global turnover, and India's Digital Personal Data Protection Act, 2023 allows penalties of up to INR 250 crore per breach [11]. Multinational retailers must configure devices and apps differently by country, raising deployment cost and slowing standardization. ### Connectivity Gaps in Emerging Markets GSMA estimates that about 3.4 billion people live within mobile broadband coverage but do not use mobile internet [12]. In many South American, African and South Asian towns, store Wi-Fi is unreliable and cellular backhaul is congested. Cloud-first mobility apps degrade without stable connections, forcing offline-capable software that costs more to build and support. ## Opportunities ## Enterprise Mobility in Retail Market Opportunities ### Emerging-Market Modern Trade and Real-Time Payments India's UPI processed roughly 131 billion transactions in FY 2023-2024 [13], training millions of merchants to accept payments on a phone. As modern-format chains and digitized neighbourhood stores expand across India, Indonesia and Vietnam, they can skip legacy registers entirely. Vendors offering low-cost Android devices bundled with payments and inventory apps can capture an early-stage Enterprise Mobility In Retail Market segment. ### Data Monetization and Retail Media Walmart's global advertising business grew about 46% in fiscal 2025 [14], proving that retailer data has direct commercial value. Associate devices capture shelf conditions, out-of-stocks and shopper questions in real time. Anonymized, this operational data can feed retail media networks and supplier analytics, creating a revenue stream that helps fund device programs. ### Device-as-a-Service Subscriptions Bundling hardware, management software, repair and refresh into a per-device monthly fee converts a capex barrier into predictable opex. This model directly addresses the cost restraint and suits mid-sized chains that lack in-house IT depth. Providers that master DaaS will capture a larger lifetime share of the Enterprise Mobility In Retail Market than one-time hardware sellers. ### RFID and Computer Vision for Inventory Accuracy Retail shrink reached 1.6% of sales, or about USD 112.1 billion, in the latest National Retail Security Survey . Pairing handheld RFID sleeves and camera-based shelf scanning with mobile inventory management apps lets associates run full cycle counts in hours rather than days. Accuracy gains cut shrink, reduce out-of-stocks and justify premium device tiers. ### Accessibility-Compliant Self-Service The European Accessibility Act has applied since 28 June 2025, covering self-service terminals, e-commerce and related digital services [16]. Retailers must retrofit kiosks and customer-facing tablets with accessible interfaces. Vendors offering compliant hardware and software can win refresh contracts across all 27 member states. ## Future Outlook 소매 시장의 기업 이동성은 2024년부터 2035년까지 8.78%의 연평균 성장률(CAGR)로 성장할 것으로 예상되며, 이는 기술 발전, 증가하는 소비자 수요 및 향상된 운영 효율성에 의해 촉진됩니다. **New opportunities:** - 개인화된 고객 경험을 위한 AI 기반 분석 통합. 2035년까지 시장은 혁신과 전략적 투자의 추진으로 강력할 것으로 예상됩니다. ## Segment Insights Cloud-based deployment is a dominant force in the Enterprise Mobility in Retail Market, characterized by its flexibility and ability to integrate seamlessly with existing systems. This approach allows retailers to leverage advanced analytics and improve customer engagement through real-time insights. Retailers favor this model for its lower [capital expenditure](https://www.marketresearchfuture.com/reports/capital-expenditure-market-29115) and the ability to scale resources according to seasonal demands. On the other hand, on-premises deployment is emerging as a significant choice for businesses requiring enhanced data control and security. This model appeals to sectors with strict data compliance and is characterized by substantial initial investment but offers long-term cost benefits. As a result, many retailers are adopting a hybrid approach, balancing the advantages of both deployment types. ## Regional Market Share Analysis ### North America : Innovation and Technology Leader North America is the largest market for enterprise mobility in retail, holding approximately 45% of the global market share. The region's growth is driven by rapid technological advancements, increasing [smartphone](https://www.marketresearchfuture.com/reports/smartphone-market-8165) penetration, and a strong focus on enhancing customer experience through mobile solutions. Regulatory support for digital transformation initiatives further catalyzes market expansion, making it a hub for innovation. The United States and Canada are the leading countries in this region, with major players like SAP, Oracle, and IBM establishing a strong presence. The competitive landscape is characterized by continuous innovation and strategic partnerships among key players. Retailers are increasingly adopting mobile solutions to streamline operations and improve customer engagement, solidifying North America's position as a leader in enterprise mobility. ### Europe : Emerging Market with Potential Europe is witnessing significant growth in the enterprise mobility market, accounting for approximately 30% of the global share. The region's demand is fueled by the increasing adoption of mobile technologies in retail, driven by consumer preferences for seamless shopping experiences. Regulatory frameworks promoting digitalization and data protection are also key growth catalysts, enhancing consumer trust in mobile solutions. Leading countries such as Germany, the UK, and France are at the forefront of this market, with a competitive landscape featuring major players like SAP and Microsoft. The presence of innovative startups and established firms fosters a dynamic environment for enterprise mobility solutions. Retailers are leveraging mobile technologies to enhance operational efficiency and customer engagement, positioning Europe as a promising market for future growth. ### Asia-Pacific : Rapid Growth and Adoption Asia-Pacific is rapidly emerging as a significant player in the enterprise mobility market, holding around 20% of the global market share. The region's growth is driven by increasing smartphone adoption, a burgeoning middle class, and a shift towards digital retail solutions. Government initiatives promoting digital economy strategies are also pivotal in accelerating market growth, making it a key area for investment and innovation. Countries like China, India, and Japan are leading the charge, with a competitive landscape that includes both global giants and local startups. Key players such as IBM and Cisco are actively expanding their presence in the region. Retailers are increasingly adopting mobile solutions to enhance customer experiences and streamline operations, positioning Asia-Pacific as a vital market for enterprise mobility solutions. ### Middle East and Africa : Emerging Market with Challenges The Middle East and Africa region is gradually emerging in the enterprise mobility market, accounting for approximately 5% of the global share. The growth is driven by increasing smartphone penetration and a rising demand for mobile solutions in retail. However, challenges such as infrastructure limitations and regulatory hurdles remain. Government initiatives aimed at enhancing digital infrastructure are crucial for market expansion. Countries like South Africa and the UAE are leading the market, with a competitive landscape that includes both local and international players. Companies are increasingly investing in mobile technologies to improve customer engagement and operational efficiency. The presence of key players like Verizon and AT&T is helping to drive innovation and growth in this region, making it a potential hotspot for enterprise mobility solutions. ## Competitive Benchmarking The Enterprise Mobility in Retail Market has experienced notable shifts in recent years, driven by rapid technological advancements and changing consumer expectations. As retailers seek to enhance their operational efficiency and deliver a more personalized customer experience, the demand for enterprise mobility solutions has surged. This market encompasses a range of products and services that enable businesses to equip their workforce with mobile devices, applications, and management tools crucial for optimizing productivity and connectivity. Competitive dynamics in this space revolve around innovation, the ability to adapt to emerging trends, and the capacity to offer tailored solutions that address specific needs within the retail sector. With the rise of e-commerce and omnichannel strategies, market players are compelled to differentiate their offerings to gain a competitive edge. VMware has established a strong presence in the Enterprise Mobility in Retail Market by leveraging its advanced virtualization and cloud infrastructure solutions that cater to the unique needs of retailers. The company is known for its robust platform, which enables businesses to implement secure mobile solutions that facilitate real-time data access and improve employee productivity. VMware's strength lies in its comprehensive mobile device management capabilities and seamless integration of enterprise applications, allowing retailers to manage their endpoints efficiently and enhance customer engagement. Additionally, VMware's commitment to providing scalable and flexible solutions positions it favorably in the market, enabling retailers to adapt to changing market demands and customer preferences without compromising on security or performance. Oracle also plays a significant role in the Enterprise Mobility in Retail Market, offering a suite of mobility solutions designed to empower retailers with the tools needed to thrive in a competitive landscape. The company stands out for its integrated approach, which combines [advanced analytics](https://www.marketresearchfuture.com/reports/advanced-analytics-market-5285), cloud applications, and robust security features, creating a holistic platform for retail mobility. Oracle's solutions focus on enhancing operational efficiency, streamlining supply chains, and optimizing customer interactions, thereby enabling retailers to achieve greater agility and responsiveness. Its strength in providing real-time insights and analytics capabilities allows businesses to make informed decisions that drive revenue growth. Additionally, Oracle's ongoing investment in innovation and customer-centric solutions solidifies its leading position in the enterprise mobility space within the retail sector, ensuring that retailers are well-equipped to meet the challenges of a rapidly evolving market. ## Recent News & Developments The Enterprise Mobility in Retail Market has recently witnessed significant developments, particularly with companies like VMware, Oracle, and Zebra Technologies enhancing their mobility offerings. SAP Ariba and SAP have introduced advanced analytics solutions aimed at improving operational efficiencies for retailers. Samsung has made strides in mobile device management tailored for retail settings, while Honeywell's innovations in scanning and automation technology have gained traction. Microsoft and Citrix are collaborating on cloud-based solutions that streamline retail operations. In terms of mergers and acquisitions, VMware has expanded its portfolio by acquiring a mobile [application development](https://www.marketresearchfuture.com/reports/application-development-market-5400) firm, strengthening its position in the retail sector. Additionally, IBM's strategic partnership with Salesforce focuses on integrating AI-driven insights into retail operations, enhancing customer experience. The market valuation of companies within this sector has shown positive trends, driven by the increasing demand for mobile solutions and digital transformation in retail. The ongoing advancements and collaborations among key players indicate a rapidly evolving landscape as they adapt to the changing needs of consumers, ultimately impacting overall market growth and competitiveness. ## Report Scope | Parameter | Details | | --- | --- | | Market Scope | Global Enterprise Mobility In Retail Market covering devices, device management software, mobile applications and related services used by retail enterprises | | Study Period | 2021–2035 (Historical: 2021–2024; Base Year: 2025; Forecast: 2026–2035) | | CAGR | 24.2% (2026–2035) | | Market Size Checkpoints | 2025: USD 31.4 Billion; 2026: USD 39.0 Billion; 2030: USD 92.8 Billion; 2035: USD 274.3 Billion | | Fastest Growing Segments | Tablets (26.8% CAGR); North America (fastest-growing region) | | Companies Profiled | Zebra Technologies, Apple, Honeywell, Samsung Electronics, Microsoft, IBM, SAP SE, Cisco Systems, Oracle, Omnissa, SOTI | | Valuation Currency | USD Billion (constant 2025 exchange rates) | ## Frequently Asked Questions **Q: 소매업체는 기업 이동성 소매 시장에서 견고한 핸드헬드와 소비자 스마트폰 중 어떻게 선택해야 합니까?** A: 견고한 핸드헬드는 초기 비용이 대략 세 배 더 비싸지만 일반적으로 5년에서 7년 동안 서비스에 유지되며 고장률이 훨씬 낮습니다. 보호 케이스에 들어 있는 소비자 스마트폰은 교체 비용이 저렴한 가벼운 메시징 및 조회 작업에 적합합니다. **Q: 안드로이드 기업 추천 인증은 장치 조달에 어떤 의미가 있습니까?** A: 구글의 인증은 장치가 기본 하드웨어, 제로 터치 등록 및 보안 업데이트 약속을 충족함을 확인합니다. 구매자는 배포 중 패치 지원이 중단되는 장치를 피하기 위해 이를 단기 필터로 사용합니다. **Q: 자체 장치 사용은 기업 이동성 소매 시장에서 실행 가능한 모델입니까?** A: 보통 급여를 받는 관리자에게만 해당됩니다. 개인 전화를 사용하는 시간제 직원은 캘리포니아와 같은 주에서 비용 환급 의무를 발생시키고, 비근무 시간 작업 청구를 증가시킵니다. 따라서 대부분의 대형 체인은 회사 소유의 공유 장치를 발급합니다. **Q: 어떤 통합 문제가 매장 수준 롤아웃을 가장 자주 지연시킵니까?** A: 매장 Wi-Fi 범위와 로밍 성능이 앱 자체보다 더 많은 지연을 초래합니다. 재고실과 냉동고의 사각지대는 스캔 세션을 중단시키므로 RF 사이트 조사와 액세스 포인트 업그레이드가 일반적으로 장치 구매에 앞서 이루어집니다. **Q: 투자자들은 기업 이동성 소매 시장에서 공급업체를 어떻게 평가합니까?** A: 정기적인 소프트웨어, 장치 관리 및 지원 계약은 일회성 하드웨어 판매보다 더 높은 평가 배수를 요구합니다. 투자자들은 서비스 부착률을 기업 이동성 소매 시장의 지속 가능한 수익의 가장 명확한 신호로 추적합니다. **Q: 어떤 새로운 사용 사례가 체크아웃 및 재고 작업을 넘어 확산되고 있습니까?** A: 푸시 투 톡 및 실시간 번역 앱이 직원 장치에서 양방향 무전기를 대체하고 있습니다. 소매업체는 두 개 대신 직원당 하나의 장치를 발급하며, 다국어 팀은 도움을 요청하지 않고도 고객을 응대할 수 있습니다. **Q: 장치 생애 주기 관리는 소매업체의 지속 가능성 보고에 어떤 영향을 미칩니까?** A: 구매한 장치는 EU 기업 지속 가능성 보고 지침과 같은 프레임워크에 따라 범위 3 배출량에 포함됩니다. 배터리 교체 및 인증된 리퍼브를 통해 장치 수명을 연장하면 직원당 보고된 포함된 탄소가 줄어듭니다. 글로벌 소매 기업 이동성 보고서 ID: MRFR-ICT-35756 예측 2026–2035 --- *This Markdown endpoint is provided for AI systems and LLM crawlers. 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