US & Canada Flatbreads Market is predicted to reach USD 76690 million at a CAGR of 7.34% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global US & Canada Flatbreads Market”.

Market Synopsis

According to the MRFR analysis, the global Flatbreads market was valued at USD 38590 million in 2022 and is projected to reach USD 76690 million by 2032 at a CAGR of 7.34%.

The key factors driving the growth of the flatbread market are the increasing application of flatbread, the growing popularity of several ethnic cuisines as well as surging demand for on-the-go-food products. As a part of this, pizzas, wraps, and sandwiches taste great made on flatbread. It can also be eaten as a dinner with veggies and sauces.

COVID-19 Impact on the Flatbreads Market

The COVID-19 pandemic has been a catalyst for major shifts in the food and beverage industry, primarily shifting consumer attitudes, behaviors, and market dynamics. The most noticeable impact has been the enhanced adoption of e-commerce and digital platforms for food buying. With lockdowns and social distancing measures in place, consumers turned to online channels for grocery shopping and meal delivery, driving a surge in demand for online food services. This shift not only reshaped the retail landscape but also prompted traditional brick-and-mortar establishments to enhance their digital presence and delivery capabilities to remain competitive. In addition, the incidence of COVID-19 highlighted the importance of health and wellness, leading to a surged focus on immune-boosting foods, functional beverages, and products with clean labels. Consumers became more aware of what they were consuming, looking for foods perceived to enhance their overall health and immunity. Consequently, there was a surge in demand for organic, plant-based, and locally sourced products, reflecting a broader trend towards sustainability and ethical consumption. Besides that, the pandemic uncovered vulnerabilities in global supply chains, leading to disruptions in the availability of certain food items and ingredients. This prompted a renewed emphasis on food security and resilience, with stakeholders exploring strategies to diversify supply sources and reduce reliance on centralized distribution networks. Conversely, the restaurant industry encountered unprecedented challenges as dining restrictions and safety concerns led to a decline in foot traffic and revenue. Several businesses revolved around offering takeout, delivery, and outdoor dining options to adapt to the changing environment. Thus, the COVID-19 pandemic has reshaped the food and beverage industry in several ways, accelerating existing trends and catalyzing new developments.

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Competitive Landscape

The global Flatbreads market is driven and consists of several organized and unorganized industry players. The main companies in the global Flatbreads Market are aiming at growth strategies such as innovation in products and evolving technologies on a global level to gain a maximum share of the global market. The key players operating in the global Flatbreads market comprise FGF Brands (Canada), Atoria's Family Bakery (USA), Kontos (US), Toufayan Bakeries (Florida), Klosterman Baking Company (US), Bakestone Brothers (Canada), Byblos Bakery (Canada), Tyson Foods, Inc. (US), GRUMA, S.A.B. de C.V. (Mexico), Papa Pita (US), among others.

Segmentation

By Product Type

1. Tortilla: The demand for tortillas in the U.S. and Canada markets has undergone a noteworthy surge in recent years, primarily driven by several factors that indicate changing consumer preferences and culinary trends. The primary growth driver of this demand is the rising popularity of Latin American and Mexican cuisines across North America. As consumers have become more adventurous in their culinary explorations, they are progressively embracing the versatile and flavorful nature of tortilla flatbread as a staple ingredient in dishes comprised of tacos, burritos, quesadillas, and several types of wraps.


2. Naan: The demand for naan flatbread in the U.S. and Canada markets is undergoing steady growth, which is mainly driven by various factors. One major factor is the rising popularity of Indian cuisine across the countries of North America. As Indian food gaining more traction, consumers are fostering a taste for the accompaniments that conventionally go with it, and naan is an ideal pairing for dips, tandoori dishes, and various types of curries.


3. Pita: Pita bread is considered a healthier choice as compared to regular bread. Pita bread contains a smaller number of calories and fat and can be prepared with whole wheat flour for added fiber. Owing to this it is aiding the trend of consumers looking for nutritious and wholesome food products.


4. Focaccia: The focaccia placed itself in an interesting position within the booming flatbread market across the U.S. and Canada. The ongoing trends associated with ethnic exploration and healthy living are creating major opportunities for the growth of focaccia. The consumers are more inclined towards new flavors and are also drawn to the application of olive oil, which is perceived as a healthier fat, in the preparation of focaccia.


5. Lavash: The dynamics of lavash flatbread demand in the U.S. and Canada have observed a notable shift in recent years, indicating changing consumer preferences and broader culinary trends. Lavash flatbread has gained popularity as part of the broader global food movement, which is driven by factors such as immigration, increased cultural exchange, and the growing appreciation for diverse flavors and textures. One significant trend driving the demand for lavash flatbread is the rise of healthier eating habits and dietary preferences.


6. Pizza: The market dynamics of pizza such as fresh and frozen flatbreads, in the U.S. and Canada are composed of several factors, indicating the diverse preferences, lifestyle changes, and economic conditions that are prevalent across the nations. Fresh pizza flatbreads have noticed a significant surge in demand in recent years, which is driven by the surging consumer preference for healthier and higher-quality food choices.


7. Others: For the analysis of other segments tunnbrod, and shaobing have been considered. The demand for tunnbrod and shaobing flatbreads in the U.S. and Canada embodies a fascinating connection of cultural diversity, culinary exploration, and evolving consumer preferences. Tunnbrod is a traditional Swedish flatbread, and shaobing is a Chinese flaky pastry both of them have gotten attention in the culinary landscape of the U.S. and Canada. Tunnbrod is thin with a soft texture and subtle flavor, that appeals to consumers looking for lighter, healthier options to conventional bread. The versatility of Tunnbrod makes it appropriate for a range of dishes, from wraps and sandwiches to appetizers and snacks.

By Material

1. Upcycled Material: Upcycling has become very common these days in the food industry. The application of upcycled materials such as upcycled flour, upcycled yeast, and other waste products from breweries has gained prominence in the past few years. These days, the increase in environmental sustainability and innovation is fueling the flatbread revolution in the U.S. and Canada, which notably increasing the demand for upcycled materials. Eco-conscious consumers are the major drivers for the surging demand for these environment-friendly products, and flatbread companies are also stepping up to the plate by introducing creatively repurposed ingredients into their recipes.


2. Plant Based: The most used raw material to produce flatbreads is flour. The plant-based materials are achieving traction to produce flatbreads, presenting stimulating prospects for both sustainability and expanding dietary choices. Flours obtained from various sources enriched with protein, dietary fiber, and other vital nutritional components creating more demand.

By End-User

1. Residential: Flatbreads have become a progressively general staple in residential kitchens of the U.S. and Canada, indicating a global culinary trend towards diverse and accessible cuisines. Flatbreads have a long history in different cultures, ranging from the Middle Eastern pita to Mexican tortillas to traditional Indian naan. However, their recent surge in acceptance can be attributed to various factors, such as their convenience, health benefits, and adaptability based on dietary preferences. Unlike traditional breads that often require time-consuming proofing and baking processes, flatbreads can be prepared easily in short time intervals.


2. Commercial: Flatbreads are pre-cooked and come in several sizes and thicknesses, owing to which they are ideal for a quick meal base or portable snack. Restaurants leverage this by using them for wraps, pizzas, appetizers, and even dessert options. The increasing exposure to global cuisines has increased the demand for flatbreads like naan (Indian), pita (Mediterranean), and tortillas (Mexican). In addition, flatbreads serve as outstanding bases for fusion cuisine, aiding chefs to merge international flavors with familiar ingredients. Flatbread can be a healthier option than traditional bread options. This aligns well with the increasing health concerns among the population of the U.S. and Canada.

By Nature

1. Organic: Organic flatbreads have gained significant consumer traction in recent years in the culinary landscape of both the U.S. and Canada. As consumers are increasingly concerned regarding their food choices, there has been a surging demand for healthier, more sustainable choices, and organic flatbreads fit completely into this trend. Primarily, the attraction of organic flatbreads is based on their ingredients, as they are typically prepared from organic flour, which is grown without the usage of synthetic fertilizers and pesticides.


2. Regular: The consumption of regular or conventional flatbreads holds numerous advantages, which favor their segmental growth. The main benefit of opting for regular flatbreads is their versatility. These flatbreads serve as a base for a wide range of toppings, fillings, and accompaniments, making them suitable for various dietary preferences and culinary traditions. Whether it's used as a base for pizzas, wraps, or sandwiches, or enjoyed on its own with dips and spreads, flatbreads offer endless possibilities for creating satisfying and flavorful meals. Price is the other significant factor behind the consumers' inclination towards regular flatbreads.


3. Gluten-Free: These days, gluten-free flatbreads have become more popular in the U.S. and Canada owing to the surge in awareness regarding gluten intolerance, celiac disease, and the desire for healthier eating habits. Gluten-free flatbreads cater to a wider range of dietary requirements, accommodating those who are not able to consume gluten while providing a substitute for the health-conscious population. In recent years, the demand for gluten-free products has increased significantly, leading to a wide range of choices for consumers. This comprises an extensive collection of gluten-free flatbreads prepared from alternative flour such as rice flour, almond flour, chickpea flour, and tapioca flour. These flours not only provide a gluten-free choice but also offer exceptional flavors and textures that appeal to distinct tastes.

By Form

1. Frozen: Frozen flatbreads have become progressively popular in recent years, showing a broader trend towards convenience and diverse culinary experiences. These frozen flatbreads provide a convenient option for quick meals or snacks to the customers, along with that it is also cater to the growing demand for global flavors and healthier alternatives. Convenience is the major factor that is skyrocketing the demand for frozen flatbreads, as consumers with busy lifestyles and hectic schedules opt for quick and easy meal solutions. Frozen flatbreads fit perfectly according to the bill, as they can be stored in the freezer for longer periods and cooked in a few minutes. Whether it is a busy weeknight dinner or a last-minute appetizer for guests, frozen flatbreads offer a hassle-free option that does not compromise on taste or quality.


2. Regular: Regular fresh breads comprised of fresh flatbreads, the popularity of fresh flatbreads in the U.S. and Canada is on the surge and is driven by a range of factors that cater to prevailing tastes and lifestyles. The increasing demand for ethnic cuisines such as Indian, Mediterranean, and Middle Eastern across North America, is driving the demand for a wider range of fresh flatbreads including pita, naan, and roti. In addition, several consumers are looking for a healthier bread choice, fresh flatbreads are often perceived as a better alternative to traditional sandwich bread owing to their simpler ingredient lists and potentially lower calorie content.

By Distribution Channel

1. Bakery Stores: Bakery stores have a key position in the distribution landscape for flatbreads across the U.S. and Canada markets, as they offer several advantages that benefit both consumers and flatbread producers. Bakery stores serve as major hubs for customers looking for freshly baked goods, such as a diversified array of flatbreads ranging from traditional pita and naan to artisanal varieties infused with unique flavors and ingredients. The appeal of bakery stores lies not only in their wider offerings but also in the appeal of a tactile shopping experience, where customers can interact directly with bakers and witness the craftsmanship behind each loaf of bread. For customers, bakery stores pose a warm and established environment to glance through and select from a wide range of options for flatbreads. This expertise in distribution can be remarkably important for consumers who value fresh, high-quality baked goods.


2. Deli: Delis caters to a base of customers looking for high-quality, and convenient prepared foods. Delis are positioned between traditional bakeries and comprehensive supermarkets; delis offer a unique blend of artisanal craftsmanship and on-the-go accessibility. Unlike pre-packaged choices available in supermarkets, delis honor themselves by preparing flatbreads and other foods in-house, often using traditional recipes or locally sourced ingredients. Delis is a strong distribution channel for flatbreads owing to various factors, the prime reason is the versatility of the menu, the flatbreads can be placed as a base for a diverse range of offerings.


3. Others: Supermarket & hypermarket and online retailing have been considered for the analysis of others segment. In the dynamic flatbread marketplace of the U.S. and Canada, distribution channels have a major role in reaching out the consumers efficiently. Hypermarkets & supermarkets are vast retail spaces that provide a range of flatbread menus, catering to a wider preference of the consumers. With a wider reach and well-established presence in local communities, hypermarkets & supermarkets offer supreme accessibility to consumers looking for quality flatbreads. In addition, the physical existence of these stores caters to customers looking for firsthand products, promoting trust and reliability.