Europe Pillow Market is predicted to reach USD 7,678.0 millions at a CAGR of 6.79% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Europe Pillow Market”.

Market Synopsis

According to the MRFR analysis, the Europe Pillow market was valued at USD 4,016.0 million in 2022 and is projected to reach USD 7,678.0 million by 2032 at a CAGR of 6.79%.

The key factors driving the growth of the Pillow market include increasing consumer focus on health and wellness, leading to heightened demand for ergonomic and hypoallergenic pillows that support better sleep patterns and posture. Additionally, the growing trend of home decoration and the desire for luxury bedding products in European households are significantly contributing to market growth. The rise in disposable incomes and the prevalence of online retailing also play crucial roles in making a wider variety of pillow products accessible to consumers across the region.

COVID-19 Impact on the Pillow Market

The COVID-19 pandemic had a significant impact on the European pillow market, causing both challenges and opportunities for manufacturers, retailers, and consumers alike. The European pillow market, like many other industries, grappled with supply chain disruptions caused by COVID-19. Factory closures, shipping delays, and shortages of essential components and materials affected manufacturers' ability to meet the increased demand. As a result, supply shortages and, in some cases, price increases were observed. These challenges underscored the importance of resilient and diversified supply chains for the industry. One of the most immediate consequences of the pandemic was the shift towards remote work, lockdowns, and restrictions on movement. This led to people spending more time at home and a growing desire to make their living spaces as comfortable as possible. As individuals focused on enhancing their home environments, the demand for pillows, particularly those that offered comfort and support, witnessed a noticeable upswing. Pillows became not just a sleep accessory but also an essential element in creating a cozy and ergonomic work-from-home setup. To adhere to social distancing measures and avoid crowded stores, consumers turned to online shopping in record numbers. The European pillow market saw a considerable boost in e-commerce sales as consumers sought the convenience and safety of purchasing pillows online. This shift prompted many manufacturers and retailers to adapt their strategies, optimize their digital storefronts, and offer a wider range of pillow options for online shoppers.

Consumer preferences for pillows shifted towards customization and personalization. Manufacturers offering customizable pillows, allowing consumers to select firmness, filling, and size, gained popularity. This trend reflected a desire for a more tailored and personalized sleep experience, as consumers became more discerning in their choice of bedding. In summary, the COVID-19 pandemic had a multifaceted impact on the European pillow market. While supply chain disruptions and economic uncertainties posed challenges, the surge in demand for home comfort, the e-commerce boom, and a heightened focus on health and sustainability presented opportunities for the industry. The evolving preferences and behaviors of consumers continue to shape the pillow market in Europe, emphasizing the importance of adaptability and resilience for manufacturers and retailers. As the effects of the pandemic persist, the industry is likely to evolve further in response to changing consumer demands and expectations.

Access full report @ https://www.marketresearchfuture.com/reports/europe-pillow-market-21801

Competitive Landscape

The Europe pillow market is witnessing potential growth with the ever-increasing demand from consumers globally. The increasing demand from e-commerce businesses has further supported the growth of the market. The Europe pillow market is highly competitive, with key industry players adopting various strategies such as product launches as well as partnerships to strengthen their market positions. Most companies in the sector put their primary attention into growing their operations across borders, improving their capabilities, and forming reliable alliances. Market conditions, government assistance, and industry development all influence market participants' ability to flourish. The key players operating in the Europe Pillow market comprise Muchi (Italy), Old Europe Duvet Company (Canada), DYKON A/S (Denmark), Wendre (Estonia), The Nest Company (Germany), Caldeira UK Ltd (UK), Comfy Group (UK), Naturtex (Hungary), Dùsal Limited (UK), HEFEL Textil GmbH (Austria), among others.

Segmentation

By Product Type

1. 
   

   Feather pillows: Feather pillows are a type of soft pillow that has the wing and back bird feathers usually ducks or geese as the filling material and are quite widely used in commercial end users of the pillows including the hotels and lodges in the region. The segment comprises the revenue generated from feather pillows with a feather percentage higher in the down-to-feather ratio, as feather pillows also come in combination with down-fill material to add loftiness to the pillow. It is one of the classical pillow types in the UK market and has superior durability compared to the other pillow types owing to the usage of high-quality feather types.

   
   


2. 
   

   Down pillows: Down pillows are one of the premium types of soft pillows that are filled predominantly with feathers present in the inner layer and areas below the exterior regions of the feathers of various water bird organisms. The segment accounts for the share of both natural and synthetic down pillow with down dominating the down-to-feather ratio. This type of pillow is well-known for its fluffiness at the same time not adding much weight to the final product and is available in a variety of firmness with the amount of material used changing. Generally, the down pillows have a higher level of softness than the pillows that are predominantly filled with feathers as fill materials.

   
   


3. 
   

   Memory foam pillows: Memory foam pillows are a new-age pillow-filling material that is made of polyurethane foam and certain other chemical materials that help in achieving the various contours in line with the body frame when pressure is being applied. Also, pillows that are claimed to be bamboo fill are manufactured from shredded memory foam which is also covered in the study of the memory foam pillows segment. The memory foam pillows generally are quite firm at the time of purchase and tend to soften with the usage making it ideal for personalized use and limiting its use in the commercial sector. In terms of price, the memory foam pillows are on the higher side compared to the synthetic and feather products.

   
   


4. 
   

   Latex pillows: Latex pillows are pillows that are made using latex as the filling material, latex is either sourced from natural sources like rubber trees or synthetic process. The latex material provides the softness and bouncy texture of the pillow. One of the most common types of latex pillows that are sold in the market is natural latex attributed to the rapidly shifting consumer preference for a higher level of comfort at the same time which doesn’t harm the environment in any way.

   
   


5. 
   

   Synthetic pillows: Synthetic pillows comprise pillow products that have polyester fibers or hollow fibers microfibers or microbeads as the filling material. Microbeads are the man-made fill material that are used in place of buckwheat hulls and are in a very small pellet shape and are often found in the manufacturing of therapy pillows. Polyester pillows are renowned for their softness, better moldability, and light-weightiness, and are most commonly attributed to the cost-effectiveness of these fill materials. The cost-effectiveness of the synthetic pillow is majorly attributed to the wide and easy availability of the synthetic fill material at the lowest procurement cost. Also, the synthetic pillows have better firmness compared to the feather and down pillows but less than the memory foam pillows.

   
   


6. 
   

   Others: The other segment comprises the fill materials including natural bamboo fill, kapok, buckwheat, wool, cotton, CBD-infused microbeads, and other distinguishingly different fill materials. Buckwheat filling is the material that is made using the shells of the buckwheat seeds which are promising with its property to regulate and promote better airflow. Compared to other fill options, the buckwheat tends to provide better firmness which helps in making it a better option for individuals looking for firm spine alignment and support. Kapoka is another natural type of fill whose flowers resemble the cotton properties of smoothness and loftiness, they have quite a higher level of firmness and are also known by the name Ceiba Pentandra. This type of filling often qualifies as a better option for people looking for organic and eco-friendly pillows.

   
   

By Type

1. 
   

   Adjustable pillows: Adjustable pillows are a class of pillows that allow the user to alter the firmness of the pillow by either removing or adding the stuffing used. The adjustability is achieved with the help of a zipper feature in the pillow and apart from the firmness alteration, it also allows achieving varying heights. It also uses a combination of filling material and sleep pads to achieve the desired firmness of an individual. This type of pillow is suitable for all types of sleepers and sleeping positions. The proportion of the population suffering from chronic body aches, neck pain, and shoulder pain is on a constantly rising trend owing to the stress in job areas and improper sleeping positions & postures.

   
   


2. 
   

   Non-adjustable pillows: Non-adjustable pillows are regular pillows that do not have the feature to alter the firmness of the pillow and come with complete stitching of the outer material without any scope for unzipping. Generally, the non-adjustable regular pillows have a fixed size and can only cater to normal sleepers who don’t have any specific sleep position and medical requirements. Comparatively, the non-adjustable pillows are in the affordable price range as it doesn’t require any additional features to incorporate during the manufacturing process.

   
   

By Design

1. 
   

   Ergonomic pillows: Ergonomic pillows are a special type of pillows that are designed to target the pain at different anatomical structures and points and using these pillows in place of the normal pillows tends to provide a better sleeping experience by relieving the pain. Moreover, ergonomic pillows cater to the different needs of people including different contours, shapes, body alignment, and other bodily needs to overcome issues like snoring, sinus issues, and others. It includes Contour Pillows, Wedge Style Pillows, and Others.

   
   


2. 
   

   Normal pillows: Normal pillows are the standard pillows that don’t have a special design to provide any kind of additional benefits like the ergonomic pillows. The normal pillows due to usual or standard design are said to induce pressure points in shoulders, necks, head, and others, thus resulting in a normal sleep experience and absence of the required ergonomic support to the essential body parts. Compared to ergonomic pillows, normal pillows are available in a wide variety of filling materials including polyester fiberfill, down, feather, latex, buckwheat, kapok, etc. Despite the medical or health benefits offered by ergonomic pillows, normal pillows are preferred by the largest share of the population mainly due to their cost-effectiveness as it require a minimum amount of work & time in the design.

   
   

By Sizes

1. 
   

   Standard: The standard-size pillow is one of the most commonly used pillows in both residential and hotels has a width of 20 inches and a length of 26 inches. The wide usage is attributed to the pillow’s ability to fit any type of bed ranging from single to queen-size mattresses. Further, the standard pillow can be used in all types of sleeping positions either with a single standard pillow alone or a combination of two or more pillows.

   
   


2. 
   

   Super Standard: Standard size pillows are the set of pillows that are in the size range larger than the standard pillows by around 2 inches which is in the size range of 20 inches by 28 inches. It is mostly preferred by those who prefer a more comfortable and bit lengthier pillow compared to the compact standard-sized pillow and also not as large as a queen-sized pillow. The standard and super-standard pillows are priced in a similar range, yet these types of pillows are not that commonly available and sold like super-standard pillows.

   
   


3. 
   

   Queen: The queen-size pillow comes in the size 20 inches by 30 inches and is lengthier than the standard and super standard with the same width. This results in the alternate use of the standard and super-standard pillowcases for the queen pillows. This size pillow is mostly paired up with a queen-size bed and fits perfectly to the width of the bed. Also, a single queen-size pillow is in line with the requirements of the twin bed, and twin XL bed types. In some cases, a pair or single queen-sized pillows are used in the full (double) size mattress owing to the compact width as the same as standard. Occasionally, queen-size is also used in king-size beds as well who prefer to have a gap between the two pillows.

   
   


4. 
   

   King: The king-size pillow is the type of pillow that is designed and developed to fit the California king-size and/or king-size and comes in the size 20 inches by 36 inches. The higher length of the pillow size demands pillowcases that are exclusively developed for them. This is the largest of all the most commonly available sizes and is preferred by individuals who prefer sufficiently large pillows that can be used on large-size mattresses along with other usages including as a backrest while sitting in bed for a book reading, working on a laptop, or television watching.

   
   


5. 
   

   European: European-size pillows often referred to as square pillows are in the size of 26x26 inches and are quite small in size making them used as decorative or support pillows rather than sleeping pillows. Though 26x26 inches is the most common European size, there are other square sizes with varying inches like 24x24 inches, 22x22 inches, 27x27 inches, 20x20 inches, 16x16 inches, 35x35 inches, etc. whose revenue is also accounted for in the segmental share. It is not used exclusively as a sleeping pillow like other pillows and is mostly paired with other usual-size pillows as a complementary pillow.

   
   


6. 
   

   Others: The other segment comprises the revenue generated by the sales of body-size pillows, travel-size pillows, throw pillows, and other distinctive sizes. Body-size pillows are a type of pillow that gives support for the entire body length and has a common size of 20x54 inches. It can be only used in large-size mattresses including the king and queen. However, the size of a body-size pillow differs from the shape of the pillow like the U-shaped, L-shaped, C-shaped, J-shaped, and others. The body pillow is most commonly preferred by individuals with special requirements like pregnant women, individuals with backpacks, and similar discomfort or medical conditions.

   
   

By Category

1. 
   

   Smart Pillows: Smart pillows are technology-incorporated pillows that are designed to detect head movements and analyze the pressure applied by the head and body over the night. Often, the smart pillows have other innovative features like technology dedicated to cervical spine heating, a speaker embedded in the pillow for hearing music during sleep, and sleep-monitoring sensors. The smart pillows also have the feature of maintaining and controlling the temperature of the pillow with the use of a heating element, in addition to unique features like a massage function.

   
   


2. 
   

   Standard Pillows: Standard pillows are traditional pillow products that do not have any additional features like Bluetooth accessibility, built-in features, sleep monitoring, noise cancellation, alarms, and smart-home integration. The standard pillows hold’s a lion share in the Europe pillow market attributed to the cost-effectiveness and limited awareness of the smart pillow necessity among the budgeted and lower-income groups. This type of pillow is preferred by consumers who wish to maintain a minimalistic lifestyle with only the requirement of support and comfort to the different body parts.

   
   

By Nature

1. 
   

   Eco-Friendly Pillows: Eco-friendly pillows are a set of pillows which has outer material and inner-filling that don’t harm the environment in any way and are produced following sustainable procedures from sourcing raw materials to the final packaging of the product. The eco-friendly pillow options comprise a pillow that has the following fill materials natural latex, buckwheat, organic cotton, organic wool, kapok, down, feather, and hemp-based fibers. It is also to be noted that pillows with natural fiber filling should also have an over-encompassing cover material which is eco-friendly.

   
   


2. 
   

   Regular: The regular segment comprises all the conventional pillow products that do not conform to the requirement of eco-friendliness and sustainability standards. The pillow with natural fibers as the filling material but with synthetic material as the outer encompassing cover is often qualified as a regular pillow and is included in the study of the segment. Despite several environmental benefits offered by the eco-friendly options, the cost involved in the procurement, production, and acquisition of eco-labels & standards accounts for a considerable share of the final cost of the pillow making it a bit expensive.

   
   

By Distribution Channel

1. 
   

   Supermarkets & Hypermarkets: Supermarkets & Hypermarkets are some of the key significant segments that account for the revenue generated in the sales and distribution of the pillows through both large-scale and small-scale supermarket retail chains as they are predominantly located in easily accessible and common places. Owing to the large size of the stores, these retail units house a range of different pillow types, brands, SKUs, and prices making it quite convenient for the consumers to select a particular pillow while shopping for regular essential consumer goods.

   
   


2. 
   

   Specialty Stores: Specialty stores include textile/garment shops, bedding stores, home furnishing retail stores, and company-exclusive brand stores. These stores tend to stock a diversified range of bedding products including niche and new-to-market pillow products which positions the store in a better way than the other retailing formats in the market. In addition, the specialty stores provide an enriched experience with the help of trained experts who have vast knowledge of the different pillow-fill types, material types, functionality, durability, moldability, and other characteristics.

   
   


3. 
   

   Online: The online segment comprises the e-commerce-based sales and distribution of pillows by both brand-owned websites and third-party e-commerce companies including Amazon, eBay, Wayfair, etc. The segment is one of the fastest-growing sales channels in the region owing to the unmatched convenience provided by the online platforms to purchase with a single mouse click without any physical movement. The increasing use of internet usage and strong penetration of the e-commerce sales distribution network throughout the region is attributed to the momentum of the online sales channel over the past years.

   
   


4. 
   

   Others: Other segments comprise convenience stores, discount stores, airport duty-free shops, direct selling units, and wholesalers, The convenience stores are small-scale stores that with other daily essential consumer goods and grocery items also store a limited set of basic and standard sets of pillow product types. Consumers who are traveling frequently tend to buy travel pillows occasionally in the airport duty-free shops as and when they prefer to replace the old travel pillow.