Outdoor Performance Apparel Market is Projected to Grow at a CAGR of 6.09% During the Forecast Period 2023 to 2032

Market Research Future (MRFR) has published on the “Global Outdoor Performance Apparel Market”.

Market Synopsis

According to the MRFR analysis, the global Outdoor Performance Apparel market was valued at USD 15,796.05 million in 2022 and is projected to reach USD 28,413.37 million by 2032 at a CAGR of 6.09%.

The consistent demand for outdoor performance apparel products driven by increasing outdoor recreational activities, rising awareness of fitness and wellness. The increasing participation in outdoor activities is one of the significant factors contributing to the growth of the outdoor performance apparel market globally. Additionally, the growing participation in triathlon events is further anticipated to fuel the growth of the global outdoor performance apparel market. However, the increasing number of private label manufacturers in developing and under-developed economies is expected to restrict the growth of the global market during the forecast period.

COVID-19 Impact on the Outdoor Performance Apparel Market

The COVID-19 pandemic has had a significant impact on the outdoor performance apparel industry. In the early stages of the pandemic, as lockdowns and restrictions were imposed worldwide, outdoor activities and sports came to a halt, causing a sharp decline in the demand for performance apparel. Retail stores were closed, and consumer priorities shifted towards essential goods, such as groceries and healthcare products. This led to a decrease in sales for many outdoor performance apparel brands, resulting in financial challenges and supply chain disruptions. Companies had to adapt quickly to navigate the uncertainty, with some pivoting to produce personal protective equipment (PPE) or scaling back production. As the pandemic progressed, a shift in consumer behavior became evident. With gyms closed and people seeking ways to maintain their physical and mental well-being, outdoor activities like hiking, running, and cycling saw a resurgence in popularity. Individuals turned to the outdoors as a safe way to stay active and socially distanced, driving up demand for performance apparel tailored to these activities. Brands that had invested in e-commerce and digital marketing before the pandemic were better positioned to capitalize on this trend. Online sales channels became essential for reaching consumers, and companies that adapted quickly to offer convenient online shopping experiences saw sales recover and even grow. The pandemic also accelerated trends related to sustainability and health consciousness. Consumers became more mindful of the environmental impact of their purchases and sought out brands that prioritized sustainability in their manufacturing processes. Performance apparel companies responded by incorporating eco-friendly materials and production methods into their offerings, further attracting environmentally conscious consumers. Additionally, the emphasis on health and wellness led to innovations in performance apparel, such as fabrics with antimicrobial properties and improved breathability, catering to the evolving needs of outdoor enthusiasts. 

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Competitive Landscape

The global outdoor performance apparel market is driven and consists of several organized and unorganized industry players. The main companies in the global outdoor performance apparel market are aiming at growth strategies such as innovation in products and evolving technologies on a global level to gain a maximum share of the global market. The key players operating in the global outdoor performance apparel market comprise Columbia Sportswear, Zensah, V.F. Corporation, Voormi, Páramo Ltd, KMD Brands, AMER Sports, Under Armour Inc., Vista Outdoor Inc, Marolina Outdoor Inc. among others.

Segmentation

By Product Type

1. Jackets & Vests: Jackets and vests are essential components of outdoor performance apparel designed to provide protection against adverse weather conditions. They typically feature durable, weather-resistant materials like Gore-Tex or other waterproof and breathable fabrics. Jackets are suitable for a wide range of outdoor activities, such as hiking, skiing, and mountaineering, offering insulation and windproofing, while vests provide core warmth without restricting arm movement, making them ideal for layering in various climates.


2. Pants & Trousers: Pants and trousers in the outdoor performance apparel market are designed to offer comfort, mobility, and protection for the lower body during outdoor activities. These garments often incorporate features like reinforced knees, articulated designs for better movement, and water-repellent or moisture-wicking materials. They are used in activities such as hiking, camping, and rock climbing, providing durability and functionality in rugged environments.


3. Boots & Shoes: Outdoor performance boots and shoes are specialized footwear designed to withstand the challenges of outdoor adventures. They come in various styles, including hiking boots, trail running shoes, and mountaineering boots, each tailored to specific activities and terrains. These footwear options prioritize traction, support, and weather resistance to keep users comfortable and safe during outdoor pursuits.


4. Base Layers: Base layers form the foundation of outdoor performance apparel, providing moisture management and thermal regulation close to the skin. They are typically made from moisture-wicking materials like merino wool or synthetic blends that help regulate body temperature and keep users dry during intense physical activities. Base layers are crucial for maintaining comfort and preventing moisture-related issues like hypothermia in cold environments.


5. Compression Wear: Compression wear is a segment of outdoor performance apparel designed to enhance muscle support, circulation, and recovery during physical activities. These garments are often tight-fitting and made from elastic materials that apply gentle pressure to key muscle groups. Compression wear is commonly used in activities such as running, cycling, and recovery after strenuous workouts to reduce muscle fatigue and improve performance.


6. Others: The others category in the outdoor performance apparel market encompasses a wide range of specialized clothing and accessories tailored to specific outdoor activities. This can include items like gaiters, headwear, gloves, and specialized gear for niche sports like snowboarding or kayaking. These products cater to the unique needs of various outdoor enthusiasts, providing them with the necessary gear to enjoy their chosen activities safely and comfortably.

By Fabric Type

1. Woven: Woven fabrics in outdoor performance apparel are characterized by their durability, strength, and resistance to abrasion. These fabrics are created by interlacing two sets of yarns, typically in a crisscross pattern, which results in a tight and structured material. Woven outdoor performance apparel is known for its excellent wind resistance and ability to retain its shape during rigorous outdoor activities. It provides protection against the elements and offers a balance between breathability and insulation, making it suitable for various outdoor adventures, including hiking, mountaineering, and skiing.


2. Knit: Knit fabrics, on the other hand, are made by interlocking loops of yarn to create a flexible and stretchy material. Knit outdoor performance apparel is highly valued for its comfort, moisture-wicking properties, and freedom of movement. This type of fabric conforms closely to the body, providing a snug fit that helps with moisture management, temperature regulation, and minimizing friction during physical activities. Knit outdoor apparel is often used for activities like running, cycling, and yoga, where mobility and moisture control are essential. It's also frequently utilized in base layers and active wear due to its ability to keep the wearer comfortable during intense workouts or outdoor pursuits.

By Material

1. Natural: Natural materials in outdoor performance apparel are derived from organic sources and are valued for their sustainability, comfort, and breathability. Common natural materials include cotton, wool, and down feathers. Cotton, while comfortable, is less ideal for extreme outdoor activities as it can retain moisture and lose insulation properties when wet. Wool, on the other hand, is known for its excellent insulation properties, moisture-wicking capabilities, and odor resistance, making it a popular choice for outdoor enthusiasts.


2. Synthetic: Synthetic materials in outdoor performance apparel are engineered to provide specific performance-enhancing features such as moisture management, durability, and thermal regulation. Popular synthetic materials include polyester, nylon, and Gore-Tex. Polyester is a versatile synthetic fabric known for its moisture-wicking properties, lightweight feel, and quick-drying capabilities, making it suitable for various outdoor activities. Nylon, another synthetic material, is durable, abrasion-resistant, and often used in outerwear and backpacks. Gore-Tex, a specialized waterproof, and breathable membrane is often laminated onto outer layers of garments to provide protection against harsh weather conditions while allowing moisture to escape.

By End-User

1. Recreational: Recreational Outdoor segment caters to outdoor enthusiasts and individuals who engage in outdoor activities for leisure and recreation. Recreational outdoor performance apparel is designed to provide comfort, style, and protection for a wide range of outdoor pursuits, such as hiking, camping, cycling, and casual outdoor activities. Products in this category often prioritize features like breathability, moisture-wicking, and versatile designs to ensure that wearers can enjoy their outdoor adventures comfortably.


2. Professional: Professional Outdoor This segment is tailored for individuals who rely on outdoor apparel as an essential part of their work or professional activities. These professionals include outdoor guides, athletes, first responders, and various outdoor industry workers. Professional outdoor performance apparel places a premium on durability, functionality, and performance under extreme conditions. It often incorporates specialized features such as reinforced seams, advanced insulation, waterproofing, and ergonomic designs to withstand rigorous use and ensure optimal performance. Safety and functionality are paramount in this category, with a focus on meeting the unique demands of the wearer's profession or outdoor endeavor, even in the harshest environments.

By Price Range

1. Economy/Mess: The Economy/Mass segment within the Outdoor Performance Apparel market consists of products that are designed to cater to a broader consumer base, emphasizing affordability and accessibility. These outdoor apparel items are typically priced lower than their premium counterparts, making them more budget-friendly for a wide range of consumers. They often strike a balance between basic functionality, durability, and cost-effectiveness.


2. Premium: The Premium segment in the Outdoor Performance Apparel market is characterized by high-quality, high-performance products that are designed to meet the demands of serious outdoor enthusiasts and professionals. These premium offerings are crafted using top-of-the-line materials, innovative technologies, and meticulous attention to detail. While they come at a higher price point compared to economy options, premium outdoor performance apparel delivers superior performance, durability, and specialized features. This segment is targeted at avid hikers, mountaineers, extreme sports enthusiasts, and anyone who demands the best in terms of functionality, comfort, and protection during outdoor adventures.

By Fabric Category

1. Running: The running segment within the outdoor performance apparel market caters to individuals who engage in activities like jogging, trail running, and marathons. This segment focuses on providing lightweight and moisture-wicking garments to keep runners comfortable during their workouts. Products in this category often include specialized running shoes, moisture-wicking shirts, compression gear, and weather-resistant jackets designed to enhance performance while protecting athletes from the elements.


2. Swimming & Water Sports: The swimming and water sports segment encompasses a range of activities such as swimming, surfing, paddleboarding, and kayaking. Apparel in this category is designed for water enthusiasts and is typically made from quick-drying, chlorine-resistant, and UV-protective materials. Swimsuits, rash guards, wetsuits, and board shorts are common products within this segment, providing comfort, flexibility, and protection for water-based activities.


3. Cycling: The cycling segment targets cyclists, whether they are road cyclists, mountain bikers, or commuters. Apparel in this category prioritizes aerodynamics, breathability, and moisture management. Cyclists often require padded shorts, moisture-wicking jerseys, windproof jackets, and accessories like gloves and helmets for an optimal riding experience.


4. Ski & Snow: Catering to winter sports enthusiasts, the ski and snow segment provides apparel designed to withstand cold, wet, and snowy conditions. Key products include insulated jackets, waterproof pants, thermal base layers, and accessories such as gloves, goggles, and helmets. Insulation and weatherproofing are critical features to keep skiers and snowboarders warm and dry in challenging environments.


5. Hunting & Fishing: This segment addresses the needs of hunters and anglers who require specialized gear for their outdoor pursuits. Apparel in this category is designed with camouflaged patterns for hunters and durable, water-resistant materials for anglers. Products can include hunting jackets, pants, waders, fishing vests, and boots, all tailored to the specific requirements of these outdoor activities.


6. Others: Others: The others category encompasses a variety of outdoor activities not covered by the previous segments. This can include hiking, mountaineering, camping, and more. Apparel in this segment is versatile, emphasizing durability, moisture management, and weather protection. Common items include hiking boots, moisture-wicking shirts, convertible pants, and multi-purpose outerwear suitable for a wide range of outdoor adventures.

By Consumer

1. Men: The men's segment within the outdoor performance apparel market encompasses a wide range of clothing and gear designed to meet the specific needs and preferences of men engaged in outdoor activities. These products are engineered with a focus on durability, functionality, and style. Men's outdoor performance apparel often includes items such as rugged hiking boots, moisture-wicking base layers, insulated jackets for extreme cold, and versatile accessories like hats and gloves. The designs frequently incorporate masculine color schemes and tailored fits to cater to the fashion-conscious outdoor enthusiast.


2. Women: The women's segment of the outdoor performance apparel market recognizes that female outdoor enthusiasts have unique requirements and preferences. It offers a variety of apparel and gear tailored to the female physique while delivering on performance, comfort, and style. Women's outdoor performance wear often includes moisture-wicking and breathable fabrics, lightweight and insulated jackets, and hiking or trail-running footwear designed to meet the demands of the terrain. The designs in this segment frequently emphasize fit, aesthetics, and versatility, offering products that can transition seamlessly from the trail to everyday life.


3. Children: The children's segment of the outdoor performance apparel market focuses on providing outdoor clothing and gear suitable for the younger generation. This segment caters to the unique needs of children, balancing functionality, safety, and style. Products in this category often include durable and weather-resistant jackets, pants, and footwear designed to withstand the wear and tear of active outdoor play. Child-specific features like easy-to-use zippers, adjustable waistbands, and vibrant colors make these items attractive to both kids and parents. Additionally, safety features like reflective materials are common to ensure visibility during outdoor adventures. The children's segment aims to encourage kids to embrace the outdoors while keeping them comfortable and protected.

By Distribution Channel

1. Store-based: Store-based distribution channels refer to the traditional brick-and-mortar retail outlets where outdoor performance apparel products are sold. These include physical stores such as specialty outdoor retailers, sporting goods stores, department stores, and even brand-specific flagship stores. In these outlets, customers can physically examine and try on the apparel, getting a hands-on experience of the product's quality, fit, and functionality. Store-based channels often offer a personalized shopping experience with knowledgeable sales staff who can provide guidance and recommendations to customers. Shoppers can also benefit from immediate access to their purchases, allowing for instant gratification.


2. Non-store-based: The non-store-based distribution channel encompasses all digital and online avenues for purchasing outdoor performance apparel. This includes e-commerce websites, mobile apps, and online marketplaces where customers can browse, select, and order products from the comfort of their homes or on the go. Non-store-based channels offer the advantage of convenience, allowing consumers to shop 24/7 and access a wide range of products from various brands and retailers with just a few clicks. These platforms often feature detailed product descriptions, reviews, and sizing guides to assist customers in making informed choices.

By Region

1. 
   

   North America: The North American outdoor performance apparel market is a thriving industry characterized by a strong emphasis on innovation, sustainability, and consumer preferences. In the United States, the outdoor performance apparel market is a juggernaut, driven by a growing consumer interest in outdoor activities such as hiking, camping, and recreational sports. Key players like The North Face, Patagonia, and Columbia dominate this space, offering a wide range of products that cater to diverse outdoor enthusiasts. Sustainability has emerged as a critical trend, with consumers demanding eco-friendly materials and responsible manufacturing processes.

   
   


2. 
   

   Europe: The outdoor performance apparel market in Europe is a dynamic and highly competitive sector that is influenced by a variety of factors including lifestyle, sports culture, and retail sales. Germany is a significant player in the European outdoor performance apparel market. The country's strong focus on outdoor activities such as hiking, cycling, and mountaineering drives a consistent demand for high-quality outdoor gear. German consumers prioritize functionality and durability, which has led to the success of renowned brands like Jack Wolfskin and Vaude.

   
   


3. 
   

   Asia-Pacific: In Asia Pacific, China has emerged as a powerhouse in the outdoor performance apparel market. The country's expanding middle class, rising disposable incomes, and a growing interest in outdoor activities have driven the demand for high-quality outdoor apparel. Domestic brands such as Anta, Li-Ning, and Xtep have gained prominence, offering innovative and stylish products tailored to local preferences. Additionally, China's e-commerce ecosystem has further accelerated the market's growth, making it easier for consumers to access a wide range of outdoor gear. With a focus on sustainability and technology-driven designs, China is not only a significant consumer but also a growing producer of outdoor performance apparel.

   
   


4. 
   

   South America: The South American outdoor performance apparel market is a dynamic and growing sector that reflects the region's diverse geography and climate. Brazil dominates the outdoor performance apparel market in South America, owing to its vast landmass with diverse terrains and climates. The country's lush rainforests, coastal regions, and mountainous landscapes have created a strong demand for outdoor apparel suitable for various outdoor activities. Major Brazilian cities like São Paulo and Rio de Janeiro serve as key hubs for outdoor enthusiasts, further boosting the market.

   
   


5. 
   

   The Middle East & Africa: The Gulf Cooperation Council (GCC) countries, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain, are witnessing robust growth in the outdoor performance apparel market. This growth can be attributed to several factors. The GCC nations have a growing interest in outdoor activities such as hiking, camping, and sports, driven by their efforts to diversify their economies away from oil dependency and promote tourism. As a result, there is an increasing demand for high-quality, durable outdoor performance apparel.